BTL Advertisement
Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio, television, billboards, print and film formats. The main types of below-the-line advertising systems include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing. Below-the-line advertising methods tend to be less expensive and more focused than other types of approaches.
- Creating awareness of the brand
- Medium of Direct mail
- Digital Integration
- Activation of the brand
- Community Engagement
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